Goals
Establish specific business goals and supporting KPIs to inform tactics and ensure the success of design goals.
Behavior
Map the user journey to assess your website’s performance and elevate the user experience across all stages.
Competition
Outperform the competition in messaging, navigation, campaigns, and more with a competitive analysis.
Visibility
Gain intelligence about the quality of your website in the eyes of search engines and remove technical friction.
Speed
Model opportunities to improve page speed that beat the competition and define the level for winning.
Keywords
Speak the same language as your customers and optimize SEO keywords in your content to stand out from the competition.
ROI
Evaluate the ROI of marketing channels and campaigns for opportunities to shift marketing cost for greater impact.
Purpose
Prioritize customized data-driven recommendations or roadmaps as the purpose behind the design and all core steps to win.