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Goals
Establish specific business goals and supporting KPIs to inform tactics and ensure the success of design goals.
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Behavior
Map the user journey to assess your website’s performance and elevate the user experience across all stages.
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Competition
Outperform the competition in messaging, navigation, campaigns, and more with a competitive analysis.
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Visibility
Gain intelligence about the quality of your website in the eyes of search engines and remove technical friction.
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Speed
Model opportunities to improve page speed that beat the competition and define the level for winning.
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Keywords
Speak the same language as your customers and optimize SEO keywords in your content to stand out from the competition.
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ROI
Evaluate the ROI of marketing channels and campaigns for opportunities to shift marketing cost for greater impact.
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Purpose
Prioritize customized data-driven recommendations or roadmaps as the purpose behind the design and all core steps to win.